This project is the visual system concept of Museum of Józsefváros that was founded to represent the history of the 8th district in Budapest, the capital of Hungary. The museum aspires to be a cultural hub where local audience celebrates its culture across generations and historical times.
As the most diverse district of the city, the institute's goal is to erase the difference between generations and nationalities, since this area is a home for almost 80.000 people. The logo blends generational art directions with a simple monogram and the clear elegance of font type Signika. A set of icons inspired by elements and signals of the area provides foundation to the playfulness of a scalable brand system.
