In the rising popularity of canned alcoholic beverages, PopJoy wanted to capture the feeling of the getting-ready excitement before a night out. On the couch, on the go, on the plane, PopJoy's mission to bring the elegance of cocktail sips anywhere demanded a vibrant and eclectic packaging direction. The choices of colors fostered to the almost unserious illustrations trigger embodiment of set and setting, erasing the limitations where cocktails belong: from luxurious sky bars to your bag, anywhere you go.
In the age of soulless AI illustrations, PopJoy cans stand strong on the grocery shelves with their hand drawn imagery inspired by ingredients or cultural references of the corresponding drink. The brand's mission to make the revolutionary shift in how we look at these drinks entail respect towards the origin of the art of mixing.
PopJoy has a vision to extend its variety including more of your favorite drinks and aims to start a subscription based program for bars and clubs to never run out of supply for a Saturday night!
