Rebranding the logo and webshop of the Debrecen based schoolbook seller company called Tankönyvsprint was truly a nostalgic experience as it was the store where I picked up the workbooks I needed for primary and high school. During the process I focused on the feeling when I used to be motivated to start a new school year with the coolest stationary equipment and the smell of the yet unopened books. With the chosen colors, the varsity fonts and the icons I aimed to capture this empowering moment.
I believe we need to change the perspective of youngsters regarding the beginning of a new school year. Instead of grieving the summer we need to embrace a time for accomplishing new results, learning new skills and living the best years with friends.
Rethinking the old webshop this store used to have I created an easily accessible platform where you can get your required pile of books just in minutes from any device.
