To prevent small local sociocultural and art-related bodies, such as art cinemas from crushed by big corporations, the culture needs to continue flourishing, for which repositioning the brand on the palette of the chain of related local businesses, is crucial
The logo consists of a modern type located in the spatial extension of a 16:9 ratio rectangle reflecting on modern screen sizes and closs-platform movie experiences.
On the other hand, some different areas of the website embody the cinemascope 21:9 ratio.
