My diploma work for Budapest Metropolitan University consists of a visual identity created for a fictional event called Lovesick Festival that helps single (or even heartbroken) people claim back their confidence and find their soulmate all whilst living it up at concerts. Besides the branding of the event I also created an application that brings you the event months before its start.
With the logo my goal was to create an iconic symbol that can be used as a background element as well as a platform to display photos, videos and patterns for dynamic communication. In order to achieve this I customized the shortcut letters of the name and arranged them in a square shape to create a remarkable shape.
Then I continued the visual communication by creating platforms of advertisement.
It consists of billboards (seen on the left) showcasing the performers with their lyrics and citylight ads (on the right) that involves the citizens in an interactive campaign where they can capture their selfies and display them on the poster.
With additional studio photos we captured the joyful moments of a festival wearing Lovesick merch.
The official website is serving as a colorful, remarkable platform for the festival-goers to know the lineup, get their tickets or order some merch. While providing all the information one would like to get, the website is aiming to point towards the application with several interactive surfaces.
The purchased tickets would arrive in a form of a z-fold prospect that holds a map on the backside and provides the QR code for entry on the front. This as a printed material would also point towards the application as the main attraction before and during the festival.
One can only sign in into the app after having the tickets to make sure to avoid fake personas or spam accounts.
The Lovesick App would function similar to a dating platform where festival-goers could get to know each other depending on the individual settings of who and what they look for and what interests they have in the festival programs.
To bind the most effective connections during this short period of a few days, clear communication is key. You can react to all texts with four emotions (romantic, repulsive, friendly and funny) in order to give a straightforward message to the person and check the statistics of a conversation afterwards. With the opportunity to share events, display active location or send voice memos, participants can easily find each other, meanwhile sending pictures is not a function to avoid unwanted content.
