As a Bachelor diploma project at the Budapest Metropolitan University, I designed a brand from scratch that bridges the gap between live music events and dating apps. Using music as a bonding force, Lovesick Festival means to bring people together.
I conceptualized a dynamic campaign led through citylight advertisements which lets bypassers capture a selfie and register it in the system. During the night, the pictures would be displayed as a slideshow representing the diversity and scale of festivalgoers and also brings people's attention, for example spending time in front of the advertisement to multiply chances of a self-submit spotting.
Online surfaces
The Lovesick App would function similar to a dating platform where festival-goers could get to know each other depending on individual settings of who and what they look for and what interests they have in the festival programs.
To ensure about binding meaningful connections during these few days, direct communication is key. Reactions can be made to the text messages, using four emotions as to describe (romantic, repulsive, friendly or funny) in order to give a straightforward message to the person and make an unbiased judgement on your relation. With the opportunity to share events, display active location or send voicenotes, participants easily find each other on the festival site.
